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LMS cum Sales Application - Mahindra&Mahindra

LMS cum Sales Application - Mahindra&Mahindra

This project was undertaken during my 16 Week Internship at Chapter Apps Inc. I collaborated with a team of developers, project managers, and the founder of the company to create the user flows, navigation, and overall design for this application.

During the tenure of my Internship, As the only design intern, I not only designed this end-to-end Application but I also worked on an end-to-end Internal Chatbot for Aditya Birla Capital (case study present), also redesigned the organisation's LXP (Learning Experience Platform), and other need based UI design changes for clients.

About the Company

About the Company

Chapter Apps Inc is a B2B SaaS company which provide services around Enterprise AI and Enterprise Learning Platforms. Their LMS is a Digital Training & Learning Platform for Trainers & Learners. Evolving from mobile-first learning to a full featured LMS, it is one of the world’s most comprehensive and widely used digital training suites. Their clients include Aditya Birla Capital, PNB MetLife, JCB, Mahindra&Mahindra and many more.

Chapter Apps Inc is a B2B SaaS company which provide services around Enterprise AI and Enterprise Learning Platforms. Their LMS is a Digital Training & Learning Platform for Trainers & Learners. Evolving from mobile-first learning to a full featured LMS, it is one of the world’s most comprehensive and widely used digital training suites. Their clients include Aditya Birla Capital, PNB MetLife, JCB, Mahindra&Mahindra and many more.

Introduction

Introduction

In this project, my focus was on enhancing and redesigning the current LMS platform with an emphasis on improving functionality, navigation and user experience. This documentations details out my process that involved studying user needs, industry benchmarks, and implementing contextually designed solutions for the varied need of the clients.

In this project, my focus was on enhancing and redesigning the current LMS platform with an emphasis on improving functionality, navigation and user experience. This documentations details out my process that involved studying user needs, industry benchmarks, and implementing contextually designed solutions for the varied need of the clients.

What is a Learning Management System?

What is a Learning Management System?

An LMS, or Learning Management System, is software that helps create, deliver, manage, and track online learning programs, serving as a central hub for educational content and activities for businesses (in this case). It simplifies tasks like course creation, enrolment, content distribution (videos, quizzes, docs), progress monitoring, and reporting, enabling flexible, accessible, and often personalised learning anytime, anywhere.

An LMS, or Learning Management System, is software that helps create, deliver, manage, and track online learning programs, serving as a central hub for educational content and activities for businesses (in this case). It simplifies tasks like course creation, enrolment, content distribution (videos, quizzes, docs), progress monitoring, and reporting, enabling flexible, accessible, and often personalised learning anytime, anywhere.

Process

Process

I started with benchmarking against competitors, proceeded with conducting interviews of client's employees, then moving on to analysing the data and converting them into inssights for ideation and solution detailing.

I started with benchmarking against competitors, proceeded with conducting interviews of client's employees, then moving on to analysing the data and converting them into inssights for ideation and solution detailing.

Benchmarking

Benchmarking

To begin, I looked at a set of popular LMS platforms to understand what they offer and how they approach corporate learning. The competitors included Disprz, UpsideLMS, Axonify, and Docebo. The goal was to see the kind of features they focus on, how they use AI, and how they support learning on mobile. This helped build a clear picture of what already exists in the market and where our platform can stand out.

To begin, I looked at a set of popular LMS platforms to understand what they offer and how they approach corporate learning. The competitors included Disprz, UpsideLMS, Axonify, and Docebo. The goal was to see the kind of features they focus on, how they use AI, and how they support learning on mobile. This helped build a clear picture of what already exists in the market and where our platform can stand out.

Key Findings

Through benchmarking, I found out that Chapter LMS has low deep skills mapping,

Key Findings

To begin, I looked at a set of popular LMS platforms to understand what they offer and how they approach corporate learning. The competitors included Disprz, UpsideLMS, Axonify, and Docebo. The goal was to see the kind of features they focus on, how they use AI, and how they support learning on mobile. This helped build a clear picture of what already exists in the market and where our platform can stand out.

User Interview Findings

User Interview Findings

The user interviews revealed several problems that hinder operational efficiency and satisfaction of the client's employees.

Empathy Mapping

Empathy Map

Empathy mapping involved noting down what users feel, do, hear, and say, hence giving me a deeper understanding of their overall experience of the platform.

User Persona

User Persona

The User Persona was created based on qualitative data gathered from the above user interviews, so as to understand the target user I will be designing for. By analysing the data, the main target group for this platform was identified as Sales Executives.

Final Insights

Final Insights

The Solution

The Solution

After Ideations and going back and forth, A Super App was agreed upon and decided in collaboration with product managers, the founder and the client. This includes a primarily mobile based platform that supports LMS, Sending sales data, calculating EMIs and serves as a one stop solution and application for Mahindra's employees.

The portal has simplified and minimal navigation, straight to the point accesses, doesn't let employees feel extra work, has clear course paths with dedicated follow ups and also a customised learning experience according to skill level for each employee.

Site Map and User Flow

Site Map and User Flow

Visual Design

Prototype